Description: "James P. Woodard's history of capitalism in Brazil, today the world's fifth most populous country, is at once magisterial, intimate, and penetrating enough to serve as a history of modern Brazil itself. It tells how a modernizing consumer culture and a new economic outlook took hold over the course of the twentieth century, a time when the United States became Brazil's most important trading partner and the tastemaker of its better-heeled citizens"--
Brief description: James P. Woodard, professor of history at Montclair State University, is the author of A Place in Politics: São Paulo, Brazil, from Seigneurial Republicanism to Regionalist Revolt.
Review Quotes: "Woodard. . . undertakes a monumental task in tracing the development of consumer capitalism in Brazil through the 20th century. His accomplishment is no small feat, and the book's meticulous research and attention to detail truly stand out as he maps out the rise of an American-style consumerism filtered through Brazilian culture and society."--CHOICE