Description: "This book focuses on the application of preemptive planning in the media and entertainment industries to combat an increasingly uncertain future of innovation and competition, offering research-based examples and analysis"--
Pub Date: September 30, 2014
Dewey: 384.330684
LCCN: 2014026534
Lexile Code: 0000
Features: Bibliography, Index
Target Age Group: NA to NA
Physical Info: 0.88" H x 11.00" L x 8.50" W ( 2.66 lbs) 377 pages
Description: "This book focuses on the application of preemptive planning in the media and entertainment industries to combat an increasingly uncertain future of innovation and competition, offering research-based examples and analysis"--