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Market Research Methodologies: Multi-Method and Qualitative Approaches

Contributor(s): Takhar-Lail, Amandeep (Editor), Ghorbani, Ali (Editor)

ISBN: 9781466663718

Publisher: Business Science Reference

Hardcover
$215.00
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Pub Date: August 31, 2014

Dewey: 658.83

LCCN: 2014021024

Lexile Code: 0000

Features: Bibliography, Index

Target Age Group: NA to NA

Physical Info: 0.75" H x 11.00" L x 8.50" W ( 2.30 lbs) 300 pages

Descriptions, Reviews, etc.

Description: "This book brings together innovative techniques and novel designs that aid in the development of multi-method studies and investigations, focusing on vital concepts such as data validity, triangulation, and reliability"--

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