Description: Much of Amazon's success has to do with CEO and founder Jeff Bezos' business strategy and unique combination of character traits. Using interviews with Amazon employees, competitors, and observers, Richard Brandt offers the key to Bezos' success.
Brief description:
Richard L. Brandt is an award-winning journalist who has been writing about Silicon Valley for more than two decades. He is well known throughout the technology community as a former correspondent for BusinessWeek, where he won a National Magazine Award. He lives in San Francisco.
Review Quotes:
"One Click: Jeff Bezos and the Rise of Amazon.com...Does it make Jeff Bezos, Amazon's founder, the Edison or Bell of today? The answers come in Richard Brandt's enjoyable book, One Click...a good story told well. If you want to understand the Bezos phenomenon, this is an easy and efficient way to do it."
-- "Management Today"