Description:
Data Mining for Business Applications presents the state-of-the-art research and development outcomes on methodologies, techniques, approaches and successful applications in the area. The book bridges the gap between business expectations and research outputs.
Review Quotes:
From the reviews:
"This is a compendium of papers written by 58 authors from different countries--including six from the US. ... present the full gamut of current research in the field of actionable knowledge discovery (AKD), as it applies to real-world problems. ... the intended audience of this book clearly includes industry practitioners, as well. ... The editors have culled a wide array of methodologies for and applications of data mining, from the cutting edge of research. This book provides ... further the development of actionable systems." (R. Goldberg, ACM Computing Reviews, June, 2009)