Description:
Based on interviews and extensive archival research, American Consultants and the Marketization of Television News in the United Kingdom offers unprecedented insight into American news consultants' role in reshaping British television news during the 1990s.
Review Quotes: "This landmark book by international broadcasting scholar, Madeleine Liseblad, offers invaluable insight into the previously untold story of how America's leading TV News consultants expanded their methods and client base into the UK. Using company records, it shows how consultants provided direction for the BBC and ITV. Viewed skeptically for encouraging a model of an anchor on daily newscasts, we learn how the British adopted a market-driven system. This is a must read for media scholars." --Michael D. Murray, University of Missouri Board of Curators Distinguished Professor Emeritus; Author of The Political Performers; Editor-in-chief, The Encyclopedia of Television News