Description:
Using the tools of rhetorical criticism, the authors detail how memetic persuasion operates, with a particular focus on the 2016 election of Donald J. Trump. Make America Meme Again reveals the rhetorical principles used to design Alt-right memes, outlining the myriad ways memes lure mainstream audiences to a number of extremist claims.
Review Quotes: "Make America Meme Again should be of interest to anyone concerned with how internet culture and tactics of persuasion are being deployed by the extreme Right moving into the 2020 election." --New Books Network