Description:
Using the tools of rhetorical criticism, the authors detail how memetic persuasion operates, with a particular focus on the 2016 election of Donald J. Trump. Make America Meme Again reveals the rhetorical principles used to design Alt-right memes, outlining the myriad ways memes lure mainstream audiences to a number of extremist claims.
Review Quotes: "Woods and Hahner provide a blueprint for how the Alt-right has been able to transform memes into the dominant tool for their political agenda; subsequent scholars and activists can use this blueprint to work to change the current conjuncture to one more favorable to Leftist politics." --Michael Mario Albrecht, Lateral: Journal of the Cultural Studies Association, 8.2 (Fall 2019)