Description: The authors reveal how to execute an innovation initiative. Regardless of the type of initiative, the crux of the challenge is that business organizations are not designed for innovation; they are designed for ongoing operations. And there are deep and fundamental conflicts between the two.
Review Quotes: "The Other Side of Innovation is packed with clear recommendations about how to put its findings into practice..." - Research Technology Management
"How do companies generate new ideas? And how do they turn those ideas into products? Hardly a week passes without someone publishing a book on the subject. Most are rubbish. But The Other Side of Innovation: Solving the Execution Challenge is rather good ... In their new book [the authors] address two subjects that are usually given short shrift: established companies rather than start-ups and the implementation of new ideas rather than their generation." - The Economist "...a veritable how-to guide for CEOs and entrepreneurs." - Inc. Magazine "Excellent in-depth case studies..." "well-written book" "Summing Up: Recommended" - CHOICE Magazine