Pub Date: January 26, 2009
Dewey: 005.74
LCCN: 2008044205
Lexile Code: 0000
Features: Bibliography, Illustrated, Index, Maps, Table of Contents
Target Age Group: NA to NA
Physical Info: 0.90" H x 9.30" L x 6.10" W ( 1.30 lbs) 336 pages
BISAC Categories:
Computers | Data Science | Data Analytics | System Administration | Storage and Retrieval | Programming | Games | Machine Theory
Series: Chapman & Hall/CRC Data Mining and Knowledge Discovery
Description: Two noted experts explain how to design and integrate data mining tools into human thinking processes in order to make better business decisions, especially in designing and marketing products and systems. They discuss how data mining can identify valuable consumer patterns, which aid marketers and designers in detecting consumers' needs.