Description:
Exploring Electronic Media: Chronicles and Challenges is a concise and insightful textbook covering the dynamics of contemporary electronic media. Rapidly evolving technologies have expanded this field exponentially, creating a wealth of information that is often hard to put into perspective. Taking an approach that balances media history with contemporary analysis, Exploring Electronic Media is as practically useful as it is instructionally informative.
- Written by leading authors who collectively bring a wealth of not only teaching, but also multifaceted industry experience to the subject
- Covers the historical influences and contemporary issues in programming, technology, regulation and the business of media
- Features chapter reviews and discussion questions, as well as an introductory chapter that orients the reader to the broad electronic media landscape
- Explores the fundamentals for understanding human communication as an underpinning to the study of media communication systems
- Considers the future and great potential in this ever-changing field.
Review Quotes: "These four experts don't just write about the electronic media, they have spent decades shaping it! You won't find a more articulate, insightful, and relevant text to introduce your students to the field."
David Byland, Department of Communication Arts, Oklahoma Baptist University
"A fascinating approach to the past and future of electronic media."
Dom Caristi, Department of Telecommunications, Ball State University