Description: Focusing on successful marketing campaigns and undying urban legends, this book is written for anyone who strives to craft messages that are memorable and lasting.
Review Quotes: "Made to Stick summons plenty of brain science, social history, and behavioral psychology to explain what makes an idea winning and memorable--and the Heaths do the telling with beautiful clarity."--The Christian Science Monitor
"Utterly compelling."--Los Angeles Times "Surprising and provocative."--The New York Sun "Savvy."--People "Fun to read and solidly researched."--Publishers Weekly (starred review)