Description: The fascinating psychology of blindspots, their complex causes, and the alarming consequences of looking without seeing.
Brief description: David Lewis was a neuropsychologist and Fellow of the Royal Society of Medicine and an Associate Fellow of the British Psychological Society. He was Chairman of the award-winning research consultancy Mindlab International.
Review Quotes:
"Lewis and Leyser show how subliminal priming influences the ways humans encounter the world, and provide commonsense strategies to avoid falling prey to such illusions and oversights. It's a riveting and relevant work of pop psychology." --Publishers Weekly:
""The accessible text offers numerous incidents that will resonate with readers, whether considering research studies, evolving film and photography techniques, or sleight-of-hand maneuvers. An especially engaging feature is the inclusion of multiple QR codes that allow access to optical depictions illuminating the concepts... Informative and eye-opening."" --Booklist