Principles of Entrepreneurial Marketing: Strategy and Applied Practice

Contributor(s): Booth, Paul (Author), Thompson, Zach (Author), O'Dean, Charles (Author), Iliopoulos, Yannis (Author)

ISBN: 9781398629950

Publisher: Kogan Page

Hardcover

$95.00

Pub Date: March 30, 2027

Lexile Code: 0000

Target Age Group: NA to NA

Physical Info: 0.00" H x 0.00" L x 0.00" W ( 0.00 lbs) 320 pages

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Description: Learn how to develop innovative marketing strategies for new products, start-up ventures and growing businesses in this new textbook.