Description: Plan and deliver successful events with this practical textbook of essential theory and practice for students studying event planning and management.
Brief description: Bernadette Albert is Senior Lecturer at Leeds Beckett University, UK, where she leads the undergraduate programme in Event Management. She draws on extensive experience in managing and advising on international, state, civic and private events.
Review Quotes: "I recall how useful this text was to me as a student and the excellent references provided by the esteemed writers. Together they have kept the text relevant to our changing event landscape with a global appeal. The authors' passion, experience and commitment make this a must-have book for all students."-- "Lisa Ghany, Director Xceptional Events Ltd, Trinidad and Tobago"