Description: Learn how to implement an integrated AI strategy that connects your marketing, sales and customer experience, to achieve and sustain the competitive edge.
Brief description: Katie King is CEO of AI in Business, a firm that specializes in AI consultancy and training. With over 30 years' experience, she has advised many of the world's leading brands and business leaders, including Richard Branson/Virgin, o2, Orange and Accenture. Based in Kent, UK, she is a member of the UK Government All-Party Parliamentary Group (APPG) task force for the enterprise adoption of AI and an Editorial Board Member of the journal AI and Ethics. A regular international keynote speaker, she has also delivered TEDx talks and is a frequent commentator on BBC TV and radio.
Review Quotes: "A must-read for anyone intent on thriving in the age of intelligent marketing, this book offers nothing less than a masterclass in harnessing AI responsibly and profitably. Bravo!"-- "Javier Meza, President Marketing & Europe CMO, The Coca-Cola Company"