Description: Learn how to use Python programming techniques to analyze business data with this introductory textbook for business students.
Brief description: Bowei Chen is an Associate Professor of Marketing Analytics and Data Science at the Adam Smith Business School, University of Glasgow. He is also the Programme Director of the MSc in Finance and Management and an ESRC IAA Reviewer.
Review Quotes: "In the FinTech industry, data fuels innovation and informed decision-making. This book equips students and professionals with the essential tools to analyze financial and business data, optimize operations, and uncover actionable insights through predictive analytics. It is an invaluable resource for those striving to excel in this fast-paced and highly competitive field."-- "Yu Zheng, Associate Professor of Fintech, Southwestern University of Finance and Economics, China, and CEO of Inboc Technologies"