Description: Understand how legacy and mainstream brands from B2B and B2C through to product and service companies can successfully harness the potential of marginal behaviours for new routes to growth.
Review Quotes: "Every business is desperate for growth but few know where to find it. In this exhaustively researched book, Helen Edwards encourages us all to look to the margins, to the marginal behaviours that will become mainstream in time. But this is no theoretical perspective, it's a practical playbook, offering a clear approach to finding the future of our businesses. As Edwards says, 'The margins matter and they can be read'."-- "Richard Huntington, Chief strategy officer, Saatchi & Saatchi"