Description: Make your business more sustainable, and therefore more innovative and profitable, with this practical guide filled with case studies and 'top tips'.
Brief description: David Grayson CBE is Emeritus Professor of Corporate Responsibility at Cranfield School of Management, based in London, UK. From 2007-17 he was Professor and Director of the Doughty Centre for Corporate Responsibility at Cranfield. He is the chair of the Institute of Business Ethics and has worked with responsible business coalitions across the world.
Review Quotes: "This is the practical "how to" of sustainability that so many businesses urgently need. Drawing on years of practical, hands-on experience, the authors demystify the language of sustainability and provide plain-language guidance for action - now. This book is great news for any leader of any small or medium-sized business looking for the "how to do it" of sustainability. In clear, simple and above all business-focused language the authors have provided a much-needed tool that will enable a more sustainable, resilient and, yes, profitable future."-- "Rob Cameron, Global Head of Public Affairs at Nestlé SA"