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Marketing 7.0: A Guide for Thinking Marketers in the Age of AI

Contributor(s): Kotler, Philip (Author), Kartajaya, Hermawan (Author), Setiawan, Iwan (Author)

ISBN: 9781394329861

Publisher: Wiley

Hardcover
$30.00
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Pub Date: April 7, 2026

LCCN: 2025047142

Lexile Code: 0000

Features: Index, Price on Product

Target Age Group: NA to NA

Physical Info: 0.95" H x 8.91" L x 5.99" W ( 0.85 lbs) 240 pages

Descriptions, Reviews, etc.

Description: "Technology undergoes consistent evolution, with each iteration building upon its predecessors. Microsoft Windows was first released in 1985 and has gone through multiple milestones. The latest version, Windows 11, launched in 2021. Google Chrome browser takes this to another level with its rapid update cycle, reaching Version 133 by March 2025. These numbering conventions do not just indicate software updates; they reflect the iterative nature of technology itself. Similarly, marketing has never been static; technological advancements, from digital media and artificial intelligence (AI) to immersive technology, have always shaped its evolution"-- Provided by publisher.

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