Description: "For the past decade, Disciplined Entrepreneurship has changed the way people think about starting a company. Many believed that entrepreneurship could not be taught, but great entrepreneurs are not born with something special--they simply make great products. Disciplined Entrepreneurship showed people how to create a successful startup through developing an innovative product by breaking down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply."--