Description: Designer-centric semiotic theory, to enhance creatives' ability to visually communicate with their target audience.
Brief description: David Wood MA is a design lecturer and Visual Communication/Interaction Design researcher. His design research focuses on the repositioning of Visual Communication as a facilitator for the design of better interactions. Currently he is completing a PhD, and has written and presented his research in design journals and conferences internationally. His career began as an illustrator before transitioning into interaction design. He still finds time to design for print too.