Description: Highlights stories of veganism through a variety of linguistic constructions and rhetorical devices, which can be used for vegan advocacy in the interest of ecology and the natural world.
Brief description: Mario Leto is a lecturer in linguistics and second-language acquisition in Tokyo, Japan.
Review Quotes:
""What just happened?" a vegan thinks, escaping an intense conversation about their veganism; why the anger, resistance, and misinformation from the non-vegan? This linguistic instruction manual provides the answer, offering a fascinating and illuminating intervention into the contentious linguistic spaces where negative framing of veganism prevails while illustrating how positive stories of veganism can reclaim narrative spaces." --Carol J. Adams, author, The Sexual Politics of Meat
"In an era of over-consumption and abuse of the planet and nature, this book provides a passionate and accessible tool kit for understanding discourses which block change and also for creating discourses which may give us a chance. Let us hope this book is widely read!" --David Machin, Institute of Language Sciences, Shanghai International Studies University, China