Description: This open acess book explores practices of personalisation across the domains of digital culture, healthcare and data science, and argues that they re-articulate relations between economy, politics and culture.
Brief description: Sophie Day is Professor of Anthropology at Goldsmith's University, London, UK.
Review Quotes:
"An essential compass to navigate the troubles of "personalization" - a promise of recognition constructed at the expenses of an estrangement of meaning - in our digital time." --Fabian Muniesa, École des Mines de Paris, France
"The Generic Person expertly anatomizes the age of personalization in the UK, while asking crucial questions about what the looping, serial composition of "people like you" does to our imaginations and possibilities for collective life." --Cori Hayden, Professor, Department of Anthropology, California-Berkeley, USA "With elegance, incisiveness and impressive range, this book tackles crucially important questions about the wider consequences of personalization practices. An illuminating and highly rewarding read." --Emily Rosamond, Head of Visual Cultures, Goldsmiths, UK