Pub Date: January 1, 1990
Dewey: 320.01
Lexile Code: 0000
Features: Illustrated
Target Age Group: NA to NA
Physical Info: 0.69" H x 8.50" L x 5.50" W ( 0.86 lbs) 286 pages
BISAC Categories:
Business and Economics | Marketing | General | Political Science | History and Theory | Philosophy | Political
Description: This book provides a survey of the phenomenon of marketing which has become the dogma of America's politicians and their campaign managers. It poses some fundamental questions about how the import of commercial techniques to politics has revolutionized the nature of American democracy.