Description: Maximalist recipes for whimsical, nostalgic bakes from TikTok fave @lilypcrumbs
Brief description: Alex George is a self-taught baker, recipe developer, and food blogger whose TikTok channel, Lily P Crumbs, features her viral baking videos. She has been featured on Good Morning America and The Jennifer Hudson Show and collaborated with brands like Bob's Red Mill and Domino Sugar. She lives in Philadelphia, Pennsylvania.
Review Quotes: Alex George reminds us that marvelously creative, nuanced, and delicious baked goods can come out of the home kitchen. With a love of nostalgia, yet a clever new 'I've never thought of that' lens, Alex has become a true sweet-toothed soulmate. I will be first in line to buy and support this brilliant library of classics and fresh riffs!--Christina Tosi, Milk Bar