Description: We're going on an Easter egg hunt with Build-a-Bear books!
Brief description: Build-A-Bear's journey began with a simple yet magical concept: to create a destination where kids could bring their furry friends to life. In 1997, the first Build-A-Bear Workshop opened its doors in the St. Louis Galleria Mall for a one-of-a-kind experience. Since then, Maxine's fairy tale idea has flourished into a global phenomenon, with nearly 500 locations worldwide, an innovative online experience, and even our own Build-A-Bear Radio and Entertainment division, collaborating with some of Hollywood's most creative studios and stars.