Description:
Majority and minority influence is a classic topic in social psychology and an important area of research. This volume collects recent work by an international group of scholars, representing a variety of different theoretical approaches, and provides a thorough evaluation of the most significant current developments and a blueprint for future research directions.
Review Quotes:
'This volume, coming some four decades after Moscovici's (1976) ground-breaking monograph on social influence, provides a useful summary of contemporary work on majority and minority influence. Summarizing the theoretical perspectives of several major contributors to this literature, the volume sheds new light on the historical origins of Moscovici's ideas, identifies questions that are currently eliciting research attention, and suggests potentially fruitful avenues for future investigation. The volume will be valuable for scholars in social psychology and related disciplines who are interested in social influence in group contexts.' John Levine Ph.D, University of Pittsburgh