Description:
The whole volume provides a comprehensive overview of the subject which considers both key developments and future possibilities. Part One presents several different approaches to behavioural economics, including George Katona, Ken Boulding, Harvey Leibenstein, Vernon Smith, and Herbert Simon. This section looks at the origins and development of behavioral economics and compares and contrasts the work of these scholars who have been so influential in making this area so prominent. Part Two presents applications of behavioural economics including nudging; heuristics; emotions and morality; behavioural political economy, education, and economic innovation.
Review Quotes:
'This Handbook provides a good coverage of contemporary behavioral economic topics and is written by an excellent group of authors' -- Gerrit Antonides, Wageningen University, The Netherlands
'This book contains a great collection of chapters on behavioral economics. It is distinguished by the diversity of its subject matter and the distinctiveness of its authors. If you want genuine insights and viewpoints as well as analyses not found elsewhere, please read the Handbook of Behavioral Economics. It is loaded with gems that contrast the unrealism of neoclassical economics with the realism of excellent behavioral economics.' -- John Tomer, Manhattan College, USA.