Description:
This textbook is aimed primarily at advanced undergraduates and graduate students interested in how attitudes are formed and changed. It uniquely integrates classic and contemporary research to give a comprehensive and rounded view of the field from its inception to present-day theory, methodology, and controversies. It is also the first textbook on attitudes to devote entire chapters to work on implicit measurements, resistance to persuasion, and social neuroscience. The book provides a comprehensive and engaging text for upper-level students of social psychology and related fields with an interest in attitudes and attitude change, including marketing, advertising, and political science.