Description:
The Global News Challenge tackles one of the timeliest topics in mass communication today--the challenges facing international broadcasters with universal branding strategies in developing countries. This book employs a global perspective to explore the subject across the whole population and different media platforms in select developing markets of Africa and South Asia.
Review Quotes:
"This is an important and largely eloquent review of the way international news organizations project themselves and are perceived by their erstwhile audience - in Developing Countries...[T]he evolving status of news media in Developing Countries is a welcome breath of fresh air in a field dominated by the staid traditional players of the West and the opinions of Western audiences."
--Robert Davison, City University of Hong Kong, Editor-in-Chief of The Electronic Journal on Information Systems in Developing Countries