Description:
Revised and updated for a second edition, Creativity and Strategic Innovation Management integrates innovation management with both change management and creativity to form a guide to innovation as a tool for survival.
This groundbreaking book now includes:
* A new section on contemporary themes in innovation management, such as the use of social media..
* More coverage of entrepreneurship, ethics, diversity issues and the legal aspects of technology and innovation management.
The book is also supported by a range of new tutor support materials. This textbook is an ideal accompaniment to postgraduate courses on innovation management and creativity management.
Review Quotes:
Creativity and Strategic Innovation Management is a useful guide for both academics and practitioners who are interested in the link between creativity and the strategic management of innovation in an organisational context.
Steven Pattinson, Senior Lecturer in Strategy, Entrepreneurship and Innovation, Course Leader Executive MBA (part-time), Sheffield Business School, UK
This text provides a practical and timely socially responsible insight into the need for and advice on how to design a strategic innovation strategy in times of discontinuous change in the business environment.
Asif Majid, Senior Lecturer, Enterprise and Strategic Management, Sheffield Business School, UK
This is a key text for anyone seriously interested in innovation management. It combines the most current thinking with excellent examples to guide the reader through the maze of innovation. The text provides a clear roadmap for innovation mangers and students on how to deal with the practical challenge of building innovative organisations in a rapidly changing environment.
Christos Tsinopoulos, Senior Lecturer in Operations & Project Management & Director of Master in Management Programmes in the Business School, Durham University, UK.