Description: This book explores the full range of ways in which modern Chinese values are put across in film. It examines official policies, discusses how far they have succeeded or failed, and explores alternative approaches. Overall the book enriches understanding of the ways in which soft power works in all situations including beyond China.
Review Quotes:
"A timely intervention, this volume reestablishes China at center stage where its screen cultures challenge the Western discourse on China's deficit or failure in soft power and prove that soft power works best in unexpected, unintended ways and that social scientists have much to learn from cultural studies and humanities scholars whose research demonstrates values of plurality, heterogeneity, and unpredictability. A must-read for people interested in China studies, film and television studies, as well as communication and media studies." - Yingjin Zhang, Distinguished Professor of Chinese Studies and Chair of the Department of Literature at University at California, San Diego
A compelling collection, the book is a must read for scholars interested in an ongoing debate concerning the complex relationship between global Chinese media and the propagation of Chinese culture, state and grassroots, top-down or bottom up. Ying Zhu, author of "Two Billion Eyes: The Story of China Central Television"
"A well-produced anthology that not only enables our deeper understanding of Chinese soft power but also asks us to rethink soft power itself. It deserves to be widely read and will make an excellent core text for classroom use." - Chris Berry, King's College, London in Pcific Affairs