Description:
The Ethics of Neoliberalism boldly proposes that neoliberalism strategically co-opts traditional ethics to ideologically and structurally strengthen capitalism. It produces "the ethical capitalist subject" who is personally responsible for making their society, workplace and even their lives "more ethical" in the face of an immoral but seemingly permanent free market.
Review Quotes:
"Neoliberalism has frequently been viewed as a nihilistic embrace of the free market or a governmental effort to reduce everything to economic calculation. Peter Bloom demonstrates that this representation misses vital dimensions of neoliberal power and ideology, namely the ways in which social and ethical life are co-opted in the service of economic institutions. Neoliberalism is not just an avenue to profit-maximisation, but promises "to allow subjects to use the market to be good and do good". The Ethics of Neoliberalism is an important new contribution to the field, which greatly enriches our understanding of how markets, ideology and morality become entangled, trapping us in the process."-- Dr. Will Davies. Reader in Political Economy, Goldsmith University of London, UK