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Communicating Fashion Brands: Theoretical and Practical Perspectives

Contributor(s): Huggard, Emily (Author), Cope, Jon (Author)

ISBN: 9781138613553

Publisher: Routledge

Hardcover
$200.00
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Pub Date: March 10, 2020

Dewey: 659.1974692

LCCN: 2019044138

Lexile Code: 0000

Features: Bibliography, Index

Target Age Group: NA to NA

Physical Info: 0.80" H x 9.30" L x 6.30" W ( 1.15 lbs) 172 pages

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Description:

This book demonstrates how fashion brands communicate, why the practice is significant within wider society and how it can be perceived as culturally meaningful.

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