Description:
This book demonstrates how particular styles and varieties of language are chosen and represented in the media, to reveal changing language ideologies and sociolinguistic change. This book is key reading for researchers and advanced students undertaking research within the areas of sociolinguistics and corpus linguistics.
Review Quotes:
'Joan O'Sullivan has carried out a comprehensive analysis of sociolinguistic change over time, based on a detailed case study of a diachronic corpus of Irish radio adverts. The careful consideration of issues relating to both corpus building and analysis offers much of value to students and researchers embarking on their own sociolinguistic projects.'
Paul Baker, Lancaster University, UK
'This study is a welcome addition to corpus linguistics, using its technology and methods to gain linguistic insights. Joan O'Sullivan has successfully demonstrated the sociolinguistic motivation of language variation and change with compelling data from the domains of media and advertising.'
Raymond Hickey, University of Duisburg and Essen, Germany
'This fascinating book tracks changes in the varieties of English used in radio advertisements in Ireland over four decades and links these to language ideology.'
- Susan Hunston, Department of English Language & Linguistics, University of Birmingham