Marketing and the Customer Value Chain: Integrating Marketing and Supply Chain Management

Contributor(s): Fotiadis, Thomas (Author), Folinas, Dimitris (Author), Vasileiou, Konstantinos (Author), Konstantoglou, Aggeliki (Author)

ISBN: 9781138394490

Publisher: Routledge

Binding Types:

Paperback

$68.99

Digicover (1-4 copies)

$81.94 (Final Price)

Readerbound (5-99 copies)

$80.74 (100+ copies: $79.99)

List/retail price:

$68.99

Pub Date: March 1, 2022

Dewey: 658.7

LCCN: 2021040613

Lexile Code: 0000

Features: Bibliography, Illustrated, Index

Target Age Group: NA to NA

Physical Info: 0.73" H x 9.69" L x 6.85" W ( 1.28 lbs) 340 pages

BISAC Categories:

Descriptions, Reviews, etc.

Description:

This book offers a systemic approach to the integration of Marketing and Supply Chain Management. It examines the strategic connections between supply chain and operations management and marketing by focusing on the factors that constitute the extended marketing mix, including product, price, promotion, people and processes.