Description:
This book tests the hypothesis that place branding, a powerful marketing and management practice, increasingly blurs the distinction between the promotion of landscape and its production in design terms.
Pub Date: June 16, 2017
Dewey: 658.827
Lexile Code: 0000
Features: Illustrated
Target Age Group: NA to NA
Physical Info: 0.54" H x 9.21" L x 6.14" W ( 0.80 lbs) 254 pages
BISAC Categories:
Architecture | Landscape | Business and Economics | Marketing | General
Series: Routledge Research in Landscape and Environmental Design
Description:
This book tests the hypothesis that place branding, a powerful marketing and management practice, increasingly blurs the distinction between the promotion of landscape and its production in design terms.