Description:
Sport is both a complex international business and a mass participatory practice run by volunteers. Now in a fully revised and expanded second edition, this comprehensive introduction to the theory and practice of sport management helps explain the commercial environment that shapes sport at all levels, from elite to local, and gives clear and sensible guidance on best practice. It covers the core functional areas of management, from strategy and finance to sales and marketing, explores emerging issues from data analytics to corporate social responsibility, and is full of useful features and real-world cases and data. An essential text for any sport business or sport management course.
Review Quotes:
"Managing Sport Business: An Introduction (2nd ed.) is a comprehensive text that covers global sport management, issues and functions in sport management, and application of sport management theory ... An impressive array of examples and case studies helps this text stand out from a list of general sport management books. Instructors could consider this book for a variety of courses, but an international sport business course would be a logical fit." - Jillian McNiff, Flagler College, USA, International Journal of Sport Communication