Description:
This book provides a new framework for the systematic examination of film interpretation from a contemporary multimodal and film analytical perspective.
Review Quotes:
"This book is a substantial contribution to multimodal studies, and also makes a contribution to film studies and extends formal semantics into the realm of multimodality. It draws upon and integrates different theoretical traditions to develop what Forceville has described as a 'non-trivial explanation' of how meaning is made and interpreted, one which brings the active interpretative process of the film audience into the equation. The text-based approach offers a powerful, theoretically integrated way of accounting for intersemiotic processes in multimodal discourse." -- Bradley Smith, University of Melbourne, Australia
"A very useful new approach to film interpretation that could remodel and improve the classical paradigm of film text analysis." -- Florian Mundhenke, University of Leipzig, Germany