Description:
The book explodes the myths that currently drive society's view of traffic safety and limit progress in reducing death and serious injury. It presents current scientific knowledge in a non-technical way and draws parallels with other areas of public safety and public health. It uses examples from the media and from public policy debates to paint a clear picture of a flawed public policy approach and offers preventive medicine principles to take the field forward.
Review Quotes:
"In this passionate, punchy and persuasive new book, the authors explore our love of the car, our dependence on it, and the risks we tolerate in return for the benefits it brings. ... Overall, very readable, thought provoking and strongly recommended."
--Health and Safety at Work, June 2014
"This new book explores why societies and their elected leaders view road safety as a relatively (minor) problem. It examines the changes in the culture of road use that need to occur if this public health problem is to be effectively resolved. ... a must read ..."
--Lauchlan McIntosh AM FACRS, President, Australasian College of Road Safety in Journal of the Astralasian College of Road Safety, 2014