Description: This book is one of the first ethnographic studies to examine the complexities of lifestyles of the the upwardly mobile middle classes in India in the new millennium. It reveals an original theory on cosmopolitan Indianness and urbanisation in the age of globalisation.
Review Quotes:
'Offering a wealth of data on visual, cultural and spatial practices in urban India . . . [this] is a valuable addition to works on globalisation in India.' -- Economic and Political Weekly
'[A] book of extraordinary depth and range.' -- Biblio
'[Brosius] takes us beyond the frequently-discussed role of electronic mass media and Bollywood and analyses quotidian encounters in urban spaces, billboards and popular performances as sites for the production of the "new India".' -- South Asia: Journal of South Asian Studies
'An insightful and well-written account of an under-researched topic.' -- International Quarterly for Asian Studies
'[T]he book is an enriching and enjoyable ethnographic reading, especially due to the lucid and fluid quality of writing.' -- Ethnos: Journal of Anthropology