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Statistical Methods in Customer Relationship Management

Contributor(s): Kumar, V (Author), Petersen, J Andrew (Author)

ISBN: 9781119993209

Publisher: John Wiley & Sons

Hardcover
$115.95
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Pub Date: September 11, 2012

Dewey: 658.81201519

LCCN: 2012012175

Lexile Code: 0000

Features: Bibliography, Illustrated, Index, Table of Contents

Target Age Group: NA to NA

Physical Info: 0.70" H x 9.30" L x 6.00" W ( 1.10 lbs) 288 pages

Descriptions, Reviews, etc.

Review Quotes:

"Academics and practitioners involved in the area of CRM as well as instructors of applied statistics and quantitative marketing courses will benefit from this book." (Zentralblatt MATH, 1 May 2013)

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