Description: "Four of the most noted experts in the field of search engine optimization (SEO) provide you with proven guidelines and cutting-edge techniques for planning and executing a comprehensive SEO strategy. In this book, you will explore the underlying theory behind SEO and how search engines work, learn the steps you need to prepare for, execute, and evaluate SEO initiatives, examine a number of advanced strategies and tactics, understand the intricacies involved in managing complex SEO projects, learn what's necessary to build a competent SEO team with defined roles and glimpse the future of search and what lies ahead for the SEO industry."--
Brief description: Stephan Spencer is the founder of the SEO agency Netconcepts, bestselling author, serial entrepreneur, Internet marketer, life hacker, spiritual seeker, and podcaster. He has three books published by O'Reilly: The Art of SEO, Social eCommerce, and Google Power Search. Clients have included such brands as Chanel, Volvo, Sony, and Zappos. Stephan hosts the personal development podcast Get Yourself Optimized and the marketing podcast Marketing Speak.