Description:
Recommended by Time magazine, this book introduces a framework for fostering sustainable behavior that is internationally recognized as the gold standard for effective environmental programs.
Brief description: For over four decades, Doug McKenzie-Mohr has worked to incorporate scientific knowledge on behavior change into the design and delivery of environmental programs. He founded community-based social marketing, a framework for developing environmental behavior change programs, which is now used globally. Doug is the author/co-author of three books on community-based social marketing. His work has been featured in the New York Times, and he is the recipient of the American Psychological Association's inaugural award for innovation in environmental psychology, the World Social Marketing Conference's inaugural award for contributions to the field of social marketing, and he is a B.F. Skinner distinguished lecturer. More than 75,000 program managers have attended his workshops. Doug is a former Professor of Psychology and is currently an adjunct professor at the University of Victoria, Canada.
Review Quotes:
More than a book, McKenzie-Mohr and Tabanico have given us a complete system for designing effective environmental programs. Solidly grounded in research and extensively field-tested in community programs, the tools described in this book can be applied to improve the effectiveness of any environmental program. Simply put, if you work on environmental issues, this book is indispensable. Dr. Clara Dolderman, Environmental Psychologist
Fostering Sustainable Behavior breaks down the mechanics of how to build effective, long-lasting behavior change, demystifying each step in practical and applicable ways. Whether you're new to the field or an expert, this is THE manual to guide you through improving your program's approach and outcomes. Dr. Edith de Guzman, University of California
This new edition provides the best program I have seen for marketing and achieving sustainability. It provides the theory, the steps, and the tools for protecting and enhancing our living environment. I hope this book receives the widest readership. Dr. Philip Kotler, Northwestern University
Fostering Sustainable Behavior is a must-read for anyone hoping to achieve actual behavior change, as well as for anyone teaching the psychology of behavior change. The concepts presented in this book have revolutionized my work as a scholar and an activist. Dr. Cynthia McPherson Frantz, Oberlin College
Fostering Sustainable Behavior should be required reading for anyone who develops or manages an environmental program. Dr. Wesley Schultz, Claremont Graduate School
Fostering Sustainable Behavior is a must read for anyone interested in improving the impact of community-based behavior change programs. Students and professionals alike find McKenzie-Mohr and Tabanico's practical, evidence-based advice both easy to grasp and easy to implement. Dr. Edward Maibach, George Mason University