Description:
Using real-world case studies and future-forward trends, this book explores how businesses can harness the power of Industry 4.0 technologies--AI, IoT, blockchain, and big data--to develop sustainable marketing strategies.
Pub Date: April 29, 2026
Lexile Code: 0000
Features: Illustrated
Target Age Group: NA to NA
Physical Info: 0.69" H x 9.21" L x 6.14" W ( 1.31 lbs) 272 pages
BISAC Categories:
Business and Economics | Business Communication | General | Consumer Behavior | Marketing | Direct | International | Social Science | Regional Studies
Description:
Using real-world case studies and future-forward trends, this book explores how businesses can harness the power of Industry 4.0 technologies--AI, IoT, blockchain, and big data--to develop sustainable marketing strategies.