Pub Date: August 31, 2026
Lexile Code: 0000
Features: Illustrated
Target Age Group: NA to NA
Physical Info: 0.81" H x 9.21" L x 6.14" W ( 1.44 lbs) 314 pages
BISAC Categories:
Business and Economics | Consumer Behavior | General | Marketing | Strategic Planning | Green Business | Social Science | Regional Studies
Description:
Divided into two parts - 'Consumer-Driven Marketing Strategy' and 'Purpose-Driven Marketing Strategy'--this book emphasizes the importance of offering eco-friendly products, fostering meaningful local partnerships, and aligning marketing efforts with the values of conscious consumers.