Pub Date: July 17, 2026
Lexile Code: 0000
Features: Illustrated
Target Age Group: NA to NA
Physical Info: 0.19" H x 9.21" L x 6.14" W ( 0.31 lbs) 84 pages
BISAC Categories:
Business and Economics | Consumer Behavior | General | Social Science | Methodology | Research | Statistics | Study Aids | Graduate School Guides
Description:
This concise, practical guide demystifies experimental methodology for students embarking on consumer research for the first time. Each chapter combines scientific background with practical examples and hands-on advice, including helpful checklists for each stage of the research process.