Description:
Analysing the complex intersections between artists, creatives and markets, this new edition addresses the world that is emerging following a global crisis. It will continue to inform the next generation of students, scholars, policy makers and administrators in arts marketing, management and entrepreneurship across the creative industries.
Review Quotes:
"It is wonderful to see this new edition of the Routledge Companion to Arts Marketing which reflects where we are in the arts following the impact of the Covid-19 pandemic. With contributions from leading scholars in the field, the companion combines theoretical and sectoral breath in shedding light on what makes arts marketing challenging and important."
Finola Kerrigan, University of Birmingham, UK