Description:
This book examines the human side of AI adoption at a time when technology is advancing faster than consumer comfort. Millions use AI to search, plan, create, and make decisions, but trust remains fragile. Cakim explains why that gap persists, and what it means for marketers trying to reach audiences who are both curious and cautious.
Review Quotes:
"Essential reading for scholars and practitioners, Idil Cakim's book provides critical insights for organizations seeking to implement human-centered marketing strategies in the age of AI. Grounded in rigorous research, she identifies key AI adoption gaps that explain the often contradictory consumer behavior marked by simultaneous embrace and resistance. Her findings offer a roadmap for developing responsible and effective strategies that integrate AI."
Katja Schroeder, Assistant Program Director and Senior Lecturer, Columbia University, School of Professional Studies, Technology Management
"As a marketing executive, I found this book to be a practical guide to practically everything AI. The author holds your hand and guides you through the trends of AI, the guts of AI, the roots of AI, the future of AI across all demographics and behaviors. AI for Marketing is educational, informative and accessible. I recommend it as a resource for any business professional who wants their very own GPS to show how to smartly and effectively navigate the present and the future with AI."
Rachel Kessler, Founder, Kessler Communications, LLC
"An insightful, human-centric exploration of AI's initial impact across our cultural and economic landscape, and a strategically-vital roadmap to understanding AI's current and future potential to unlock transformation in business, science and the human experience. Cakim has at once shifted my perception of AI from uncertainty to optimism."
Tara Glazer, Head of Marketing, Fresh Taste Produce Inc.