Description:
Fully updated to reflect the current world of marketing, this book includes all the vital information you need to excel as a marketing manager in a global landscape where consumer behaviour is increasingly unpredictable.
Pub Date: February 11, 2026
Lexile Code: 0000
Target Age Group: NA to NA
Physical Info: 0.00" H x 0.00" L x 0.00" W ( 0.00 lbs) 304 pages
BISAC Categories:
Business and Economics | Marketing | General | International | ECommerce | Digital Marketing
Series: Basics
Description:
Fully updated to reflect the current world of marketing, this book includes all the vital information you need to excel as a marketing manager in a global landscape where consumer behaviour is increasingly unpredictable.